I LOVE this! The design is so elegant and beautiful, and it has a good philosophy: Everytime you buy a watch they plant a tree. Seem to be morally ambivalent, considering the watches actually are made by trees, but then again they don't use a whole tree to create a watch...
"WEWOOD lets us rediscover nature in its beauty, its simplicity and inspired design. It reminds us of a tree’s powerful way of life; rooted, yet reaching."
"One Timepiece plants one tree, and together we help to ensure the health and survival of the natural world."
"One Watch – One Tree – One Planet"
WEWOOD's own words:
"WEWOOD has
emerged out of Italy as an emblem of eco-luxury
and design, committed to the health of our planet. WEWOOD
is the avant-garde approach
to sophisticated sustainability.""WEWOOD lets us rediscover nature in its beauty, its simplicity and inspired design. It reminds us of a tree’s powerful way of life; rooted, yet reaching."
"One Timepiece plants one tree, and together we help to ensure the health and survival of the natural world."
"One Watch – One Tree – One Planet"
This is going straight on my wish list for Christmas! :)
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