How football can save your relationship (sort of..)

This is absolutely brilliant, and I'm not even into football! It is a set of four ads for Libero football magazine, where in each one there is a woman explaining to her love the different problematic issues in daily life - through football metaphors. Maybe I should try this the next time my boyfriend and I are having an argument. Need to learn some more football first though. Guess he will be happy about that too.

" "If they explain it to you with football, you get it" is the concept created by the agency to put across the message that Líbero is not just a football magazine, but also one that uses the world's most popular sport to talk about other topics such as culture, art and style, among others."
- Lola Madrid

Enjoy the watch!

First spotted on  Itsnicethat.com !

Nicking apples, in a good way...

There is a thing in Norway that we do, that is pretty rude.. so you should(n't) really do it. But most kids have done it. Which is stealing apples from someone's garden. I guess you didn't know that about the innocent Norwegians! We call it 'epleslang' (apple stealing, basically.. or scrumping, as they say in England:) ). If you were really good at it, no one would ever catch you. If you weren't.. Well..

Anyway, I just spotted that there is a company in Norway who has decided to make a profit doing this. I know right, professional thiefs!! So cool. Ok, so they might have asked the private garden owners for permission... But the concept is still really cool, and it is named 'Epleslang'. So what do they do? They collect the windfall from private gardens in the local area, make apple juice out of it and then sell it in local cafés. It is a great concept that raises awareness about the resources around us that we might otherwise discard! Another really nice part is: They create job opportunities for disabled people.

The bottle design is pretty nice too. It somehow does feel local, a bit quirky but at the same time honest. The way it has been wrapped around the top sort of resembles the paper bag homeless people (somewhere..) could wrap around a bottle of alcohol, but at the same time not (luckily). It becomes something different. Something original. When you "un-wrap" it, the inside of the paper gives you a nice bit of information about where the apples have been harvested and about the concept in general.

This is something you can drink with a good conscience: It's organic, local and you support disabled people. And it tastes bloody amazing!

Illustrations by Oslo, Norway based Peter-John de Villiers:
www.theshallowtree.com
in cooperation with Dinamo: www.dinamo.no

Epleslang: facebook.com/Epleslang
Anne Dubrau, one of the co-funders, with her very cute Norwegian-English accent: youtube.com/epleslang

New year, new perfume, new memories

In my first year at Kingston uni I had a self-initiated project that was about memories and the idea was to create a system that would help me give "myself" back to myself in the future. It was a response to Alzheimers disease that runs in both sides of my family. The result became a system of perfumes, as many of my memories are recalled through smell. It would allow me to sort of manipulate my memory by choosing a new perfume each year at New Year. In that way I would be able to link that specific year to a smell, and recall the memories in the future by smelling the perfume.
Link to the project: Return of Memories

Ok, to the point: I am determined to realise this project, so last year I changed my perfume from Mary Kay's 'Thinking of You' to Jimmy Choo's perfume. I realised that changing your perfume every year can become a challenge, because I would obviously like to find perfumes that I think smell nice and that I feel can match me - but at the same time they need to disassociate themself from the others. At the same time it is sad to give up a perfume you really like in order to make the system work. However, finding 50 different perfumes for the future will become a fun adventure, and I am enjoying it so far.

Sooo, the new perfume for this year is (drum rooooooll):
'Si' by Armani.

I have to say, being in my final year of my bachelor and having many exciting things to come this year, wearing a perfume that states 'yes' sounds quite perfect (and it smells amazing!). I am looking forward to what this year will bring, and what kinds of memories I can link to 'Si' when I will smell it again in the future.

Happy New Year, and may your year have alot of 'yes' in it as well!