Saturday 10 November 2012

Brother Printer Orchestra, behind the scenes

Love.


"Behind the scenes of Brother Printer Orchestra - introducing Print 3.0. The next generation of printer technology, from Brother. To launch their new state-of-the-art-printer, we decided to create a full-scale orchestra, made entirely out of discarded relics from the old world of printing. Printers, scanners, copiers, fax machines, modems, hard drives -- a scrapheap symphony, reprogrammed and rewired to perform Bob Dylan's "The Times They Are A-Changin'". Because the old world of printing has come to an end. And this is their swansong." - BrotherEU

CREDIT:
Production Company: Partizan
Director: Chris Cairns
Producer: Bonnie Anthony
Clever chaps: Isthisgood?
Sound Design: Will Cohen

Creative Agency: Grey London
ECD: Nils Leonard
Creative Director: Nick Rowland
Creative Team: Sam Haynes and Lee Trott
Producer: Tom Pearce
Account Director: Eve Bulley
Account Manager: Sophie Fredheim

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