I have no clue why I haven't posted this before, as it was a great project we did before Christmas! Anyway, here we go:
We were warned prior to the start of this brief that that we would be working long hours every day for one week (3 days..) to get this finished.
The brief was to come up with your own unique “Ology” or area of study and produce a piece of graphic communication which defines and explains your explorations of, and observations on the subject. At the Ology Orgy, a convention which ran all day on Friday the 28th of October 2011, we were allocated a space and given the platform to put forward the case for your subject’s elevation to official “Ology” status.
Our group came up with the obscure and slightly weird “Insigniology” which was by definition
We were warned prior to the start of this brief that that we would be working long hours every day for one week (3 days..) to get this finished.
The brief was to come up with your own unique “Ology” or area of study and produce a piece of graphic communication which defines and explains your explorations of, and observations on the subject. At the Ology Orgy, a convention which ran all day on Friday the 28th of October 2011, we were allocated a space and given the platform to put forward the case for your subject’s elevation to official “Ology” status.
Our group came up with the obscure and slightly weird “Insigniology” which was by definition
Our expert area of study was to classify every celebrity, into accurate “B” to “Z” lists which were representative of their fame at that present moment in time. The “A” list was reserved for people who’s fame and celebrity status never changed due to them being highly regarded or having achieved great things.
We decided to go about calculating this by buying a range of weekly gossip mags and trawling through each of them and seeing how many times a celebrity’s name appeared.
After this we then cross referenced them against the other magazines to get a total number of the times they appeared across the spectrum of magazines we used. We then decided to come up with a formula to calculate what list the celebrity would go into, (affectionately named, “The Insignioformulai”).
We did this by adding up the number of Facebook fans, Twitter followers and Google search results returned multiplied by the number of times they appeared in the gossip mags which would give out a number we could then rank all the celebrities by accurately according to their “Fame” that week. We decided to visually represent this by a 5x5 grid on the floor, each cell “B” to “Z” with each of the celebrities photos in their corresponding cell, with the “A” list up on the wall, never changing. So we had to print out over 300 celebrity pictures to put into this grid!
After we had inserted everything into our space, including all of our research and excel spreadsheets calculating all the celebrities rank’s it looked like this:
We then had to come up with an interesting and unique way of presenting Insigniology to the Ology Acreditation Panel. We decided to act as 5 Completely different people from all walks of life (a female wrestler, an air hostess from EastJet, a math teacher, a guy who don't have a job and lives with his mom and a MP for Hemel Hempstead) who met up every week to do this…purely for their love, fascination and obsession with celebrity classification.
Our presentation was a success, the accreditation panel loved our idea and our ology and said it was the best of the morning, (as it was split into two halves the morning and afternoon). They commended us on strong branding as Insigniologists and said our idea of being different people with different day jobs on the side worked fantastically. These were such rewarding things for us as a group to hear as we had all worked so hard and tirelessly over the week for it all to come together was exactly what we were aiming for. We left on a high.
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